Elisabeth Villiger Toufexis

Once a Guide… always a Guide

This is My Story


I was born in a small village in Switzerland and did my all my schooling and studying there. From a very early age I knew that I wanted to go and see the world, see how other people live, understand different cultures and learn lots of languages.

At the age of 21 I started working as a tour guide and for 11 years i guided people through many countries on this beautiful planet called earth. My guiding was mostly geographical, or historical, I showed people places, monuments and events. Some of my guiding however was much more than that. When people are away from their familiar environment, they often get shaken up a bit and they start thinking about many whys, what ifs, why nots etc. They see how other people live, they understand that other people’s lifestyle is just as acceptable as their own or maybe not. Some people are very judgmental and they think that only their place is the best and other people end up realizing that all humans on this planet are the same and have the same needs. People who become thoughtful usually start having a lot of questions or doubts and as tour guide I ended up becoming a good listener, a confidant, an advisor and not only a tour guide but also a life guide.

In my thirties I became a mother to two very beautiful children. Being a mother is continuous guiding. It is a great responsibility, and I am sure that every mother on this earth wants to guide their child well through life. Unfortunately, not all mothers have the same resources available and they struggle in many ways. I was lucky, my circumstances were perfect and I had all the maps and tools available to guide my kids through a wonderful childhood and a pleasant teenage experience. I guided them through rough patches and success feelings. We travelled the world together and still have lots of plans.

In the last couple of years, I trained to become a life coach, another kind of guide and my previous experience as a tour guide and mother are fantastic prerequisite to being a good life coach. I help clients understand that they are the captain of their ship and that they have to set and adjust the sails. I help people find out what their unprocessed negative emotions are, what is stopping them from growing and how they can delete negative decisions which they have taken at some known or unknown point in their life. Once they have gotten rid of all their unnecessary baggage that weighs them down, I help them set new goals and live their life the way they really deserve. Once more I am a guide and I love every moment of it.

  • Brand Strategy 80% 80%
  • Internet Marketing 60% 60%
  • App Development 50% 50%
  • Customer Happiness 90% 90%